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Content Creation
Visual storytelling built for results
I build content that doesn’t just look great — it performs. Whether through cinematic product videos, immersive event coverage, or scroll-stopping social media visuals, every piece is designed to elevate your brand and drive engagement.
Behind the Strategy
Every successful project starts with a plan. I combine creative brainstorming with structured workflows to make sure ideas move seamlessly from concept to delivery. By aligning calendars, deadlines, and content pipelines, I keep campaigns organized and results-driven.
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From concept development to post-production
Color correcting is a crucial part of the process
Whether it’s sketching initial concepts on a board or mapping out details in digital calendars, I transform ideas into clear, actionable strategies that ensure projects stay on track.
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From the Post it board to the Excel Table.
​The creation process is detailed and tailored.
Creative Strategy in Action
From data to design — this is where creative meets performance.
A/B Testing & Optimization
Every campaign begins with testing. I experiment with visuals, CTAs, and messaging to identify what truly connects with each audience.
Example: At Larry H. Parker, bilingual A/B tests revealed Spanish-first campaigns generated 30–40% higher engagement, reshaping our audience mix and spend strategy.
PERFORMANCE SNAPSHOT
A/B TEST INSIGHT
Spanish-first Reels outperformed English by 38%
✅ Higher retention rate
💬 Increased comments & saves
💰 Improved cost per engagement
SEO & Discovery
Search visibility is built into the content architecture. From keyword-driven blog posts to optimized YouTube titles and captions, I ensure every piece improves discoverability across channels.
Example: A fragrance brand campaign gained a 22% boost in organic reach through trend-based keywords like “best oceanic fragrances 2024.”
SEARCH PERFORMANCE INSIGHT
Optimized thumbnails and titles increased organic reach by 22%
↑ 17% longer watch time
↑ Improved click-through rate across “Quick Tip” series
SEO-aligned video titles designed to rank and capture attention.
Accessibility & Inclusivity
Accessibility isn’t a checkbox — it’s good design. Captions, contrast, readable typography, and alt text make every post more user-friendly and inclusive.
Example: At Cafam Colombia, reformatting visuals for ADA compliance improved engagement across all channels.
Original Accessible Version.
ACCESSIBILITY IN ACTION
✔ Closed captions added
✔ Improved color contrast
✔ Optimized pacing for readability
✔ Broader audience retention
Paid Campaigns & Budgeting
I build scalable paid campaigns across Meta, Google, and YouTube. My usual mix: 60% paid reach, 25% SEO/content development, 15% PR or partnerships.
This balance ensures fast awareness and long-term visibility.
Example: A Meta awareness campaign delivered 2M+ impressions in under two months using layered retargeting and creative testing.
Paid vs. organic content strategy for B. David Levine — showcasing luxury collections through layered audience targeting.
CAMPAIGN PERFORMANCE SNAPSHOT
+2.4M Combined Impressions
↑ 45% Engagement Lift on Paid Ads
↓ 28% Cost per Result through Retargeting
Balanced strategy: Paid reach + organic storytelling
Cross-Platform Storytelling
A single hero asset becomes a full ecosystem:
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9:16 Reels for Instagram
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Subtitled Shorts for TikTok
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Square teasers for LinkedIn
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Horizontal edits for YouTube or web
This modular approach keeps brands consistent while feeling native on every platform.
CROSS-PLATFORM PERFORMANCE INSIGHT
↑ +58% total engagement by tailoring format & pacing
↑ +35% retention on vertical video versions
→ Unified tone & design across all platforms
Analytics & Reporting
I translate data into direction. Every project includes insight tracking — engagement rates, retention curves, conversions — to guide next-round creative.
Reports don’t just measure success; they refine the next move.
PERFORMANCE INSIGHT SUMMARY
+42% Engagement Growth (Q2 2025)
+18% Click-Through Rate Improvement
Top Channels: Instagram & YouTube Shorts
Data → Strategy → Refined Creative
Creative doesn’t end at delivery — it evolves through testing, learning, and iteration.
Branded Content
Custom-designed graphics and digital assets that amplify your brand across platforms. From social ads to campaign layouts, I create visuals that connect with your audience and drive results.
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