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Campaign Strategy Framework

I design marketing campaigns by aligning audience insight, creative execution, and performance data.
Strategy comes first. Content and analytics follow.

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  • Define campaign goal (awareness, growth, conversion)

  • Identify target audience and platform behavior

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Objective & Audience

  • Content formats selected by platform

  • Messaging and visual direction aligned with brand

Creative & Content Strategy

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  • Organic + paid strategy

  • Platform-specific rollout and testing

Distribution & Amplification

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  • Track engagement, reach, traffic, and conversion signals

  • Iterate creative and pacing based on performance

Measurement & Optimization

Campaign Case Studies & Results

CASE STUDY 1 — eoFlix (Entertainment / Platform)

EOFlix — Platform Growth & Audience Engagement Campaigns

Entertainment · Social Strategy · Community Growth

  • Role: Head of Marketing, Social Media Manager, Campaign Strategy

  • Platforms: Instagram, TikTok, LinkedIn, Facebook, X, Threats, Youtube.

  • Focus: Awareness, discoverability, community growth

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Strategy

  • Built content pillars around independent film culture

  • Focused on discoverability via short-form video

  • Optimized cadence and formats for non-follower reach

Results

  • 118K+ views (30 days)

  • 5.5K+ interactions

  • 126 new followers

  • Majority of reach from non-followers

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Execution

  • Short-form branded video content

  • Platform-native storytelling

  • Campaign-based content pushes

CASE STUDY 2 — B. David Levine (Luxury Brand)

B. David Levine — Brand Relaunch & Marketing Campaigns

Luxury Interiors · Social + Paid + Brand

  • Role: Campaign Strategy, Content Creation, Paid Social

  • Platforms: Instagram, Web

  • Focus: Brand repositioning, audience growth, lead acquisition

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Strategy

  • Relaunched social presence with a refined luxury positioning

  • Built a consistent content system across organic and paid

  • Aligned creative with showroom events and web relaunch

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Results

  • +200% interactions

  • 1M+ paid impressions

  • +70% organic leads

  • +15% improvement in ad spend efficiency

  • Brand visibility increased by 500%

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Execution

  • Branded social content (Reels, carousels, static) - Email Newsletters & Campaigns

  • Paid social creatives and variations

  • Website and campaign visuals

CASE STUDY 3 — SaaS & Social Campaigns

SaaS & Digital Products — Performance-Driven Campaign Content

  • Role: Campaign Strategy, Video Content

  • Platforms: Instagram, TikTok, Paid Social

  • Focus: Engagement, conversion support, retention

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Strategy

  • Designed content for fast-moving SaaS funnels

  • Focused on clarity, hooks, and value-driven messaging

  • Optimized for short-form consumption

Results

  • Improved engagement and retention

  • Repeat client work

  • Performance-focused creative delivery

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Execution

  • Short-form video ads

  • Product-led campaign content

  • Marketing-focused storytelling

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